Hyundai will fill another niche in the booming SUV market with a high-riding hatchback designed to challenge the likes of the Mazda CX-3, one of the top sellers in the class.
The Hyundai Venue, unveiled at the New York auto show overnight, is tipped to start from less than $20,000 when it arrives in local showrooms in the second half of 2019.
In fact in size the Venue slots between the Toyota Yaris and Hyundai Accent but has the advantage of a tall driving position and a roomier cabin and cargo hold.
As with most city SUVs the Hyundai Venue is designed for the urban jungle rather than serious off-roading and will be available with front-drive only.
In Australia it will be powered by a 1.6-litre petrol engine matched to either a six-speed manual or a conventional six-speed automatic transmission.
Advanced safety available on the Venue includes autonomous emergency braking, blind spot warning, rear cross-traffic alert and a rear camera.
The infotainment has an eight-inch touchscreen with Apple CarPlay and Android Auto. Embedded navigation is yet to be confirmed for Australia.
Hyundai is expected to offer two or three model grades that will likely stretch from less than $20,000 to close to $30,000 or just beyond – the same price range as the Mazda CX-3.
Details such as fuel economy, engine performance and standard features for Australian models are yet to be released.
The Hyundai Venue will effectively replace the company’s $15,990 Accent hatch, which is nearing the end of its model life.
It means the starting price of a new Hyundai will increase to close to $20,000 once the Accent is eventually retired from the line-up.
The media statement from Hyundai’s vice president of product planning, Mike O’Brien, said: “The all-new Venue might be small in size, but it’s big on practicality and personality. Its bold and unique character sets it apart from other SUVs on the market, offering a unique, entry-level vehicle for those consumers seeking savvy design with an abundance of standard safety, technology and connectivity features.”
For the tech geeks, here are some numbers to help size up the new Hyundai Venue:
- Length: 4036mm
- Width: 1770mm
- Height: 1565mm
- Wheelbase: 2520mm
- Length: 4166mm
- Width: 1801mm
- Height: 1549mm
- Wheelbase: 2600mm
- Length: 4340mm
- Width: 1795mm
- Height: 1455mm
- Wheelbase: 2650mm
- Length: 4275mm
- Width: 1765mm
- Height: 1535mm
- Wheelbase: 2570mm
- Length: 4115mm
- Width: 1700mm
- Height: 1450mm
- Wheelbase: 2570mm