The marque's new management team looks to prioritise luxury over sport, and expand the brand's pool of owners.
A change in management has resulted in a shift in focus for Bentley.
Werner Tietz, head of engineering at Bentley, has told Autocar, "pure sports cars are not a topic for us now".
Since the new management team started around a year ago, headed by brand boss Adrian Hallmark, Bentley has been busy working with "the current range, and to set a better cadence for launching products at spaced intervals".
The focus for forward planning has shifted from selling more cars to existing owners to broadening the brand's customer base. Despite this, Tietz ruled out going expanding the range to include smaller or more affordable vehicles.
Gazing into his crystal ball, Tietz said the marque aims to have a "GT car in every segment" and is also investigating larger vehicles, especially a crossover to sit above the Bentayga, which would have "value to the Chinese and American markets".
As far as electrification goes, the engineering boss reaffirmed the company's commitment to having a plug-in hybrid variant for every model in its range by 2025.
Pure electric vehicles, though, seem to be a lot further off in the distance as Bentley owners, especially those with a Bentayga, regularly tow boats and horse boxes.
To satisfy these type of use cases, Bentley wants to wait for solid-state batteries. To fulfil the company's environmental obligations, it is looking into carbon-neutral synthetic fuel generation and hydrogen fuel cells.