Jeep's rough, tough pickup truck is in high demand in its home market.
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Long before most US buyers have even seen the all-new Jeep Gladiator, let alone driven one, a run of 4190 limited-run Launch Editions have sold out. And they were on sale for just 24 hours.

Mind, the lucky buyers likely never stepped outside their front door to order their car: the pre-order process involved a dedicated online Gladiator Concierge, as well as connecting with a local Jeep dealer.

The Gladiator Launch Edition is essentially a fully loaded Rubicon model with unique wheels and interior accents, as well as a 'One of 4190' forged aluminium tailgate badge. It pays tribute to Toledo, Ohio's 419-area code – where the Gladiator and Wrangler are built.

Other unique equipment on the limited-run Gladiator includes 17-inch Mid Gloss Black alloy wheels shod in 33-inch Falken Wildpeak All-Terrain tyres, a wrapped instrument panel mid-bolster painted in Monaco silver, and black leather seats with red contrast stitching.

Buyers had a choice of five colours including Black, Bright White, Billet Silver Metallic and Granite Crystal Metallic, with matching body-coloured hardtop panels.

Standard Rubicon inventory includes LED headlights and taillights, an 8.4-inch touchscreen with Apple CarPlay and Android Auto, a nine-speaker Alpine audio system, keyless entry and start, and a rear park assist system.

Active Safety kit includes blind-spot monitoring, rear cross-traffic alert, adaptive cruise control with stop/go, and full-speed forward-collision warning with autonomous emergency braking. Rougher, tougher features include a forward-facing camera for tight off-road trails, a rail-based cargo-management system, and a spray-in bed liner.

Given the Launch Edition is also a Rubicon underneath, its capabilities are the same. That means it has an approach angle of 43.6 degrees, break over angle of 20.3 degrees, and a departure angle of 26 degrees. Ground clearance is 281.9mm, wading depth is 762mm.

The Gladiator also has a payload of 726kg and a braked-towing capacity just under 3500kg with the Max Towing Package.

And as you would expect of a Rubicon, there’s a serious arsenal of off-road systems to help this vehicle a capable mud and rock crawler. You get a Rock-Trac 4x4 system with a two-speed transfer case and a 4:1 low-range gear ratio, front and rear heavy-duty Dana 44 axles, Tru-Lok electric front and rear-axle lockers, electronic front sway bar disconnect, and rock rails on the cab and bed.

Under the bonnet is the standard 3.6-litre V6 Pentastar petrol engine developing 209kW of power at 6400rpm and 353Nm at 4400rpm, channeled through an eight-speed automatic transmission.

North American buyers will see the Gladiator in showrooms this Spring, but Australians will have to wait for a likely mid-year landing in 2020.