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Ford files for Mach-E trademarks

The adapted nameplate could grace the upcoming Mustang hybrid, as well as the automaker's Mustang-inspired electrified cars.


Ford has filed a number of trademark applications for the Mach-E name, as it gears up to reveal its first pure-electric SUV.

All Ford Mustangs has discovered an application made by Ford with the EU Intellectual Property Office for the Mustang Mach-E nameplate.

The application, which we've verified, was filed at the beginning of the month, and could be used for the hybrid Mustang model, which is said to have around the same amount of power as the 5.0-litre V8 variant.

This follows on from trademark applications for the Mach-E name by itself. These were filed at the end of 2018 in both the US and the EU.

It's possible Ford is planning to the use the Mach-E name in a similar manner to the Audi e-tron and Mercedes-Benz EQ sub-brands.

The Mach-E name may also end up on the company's Mustang-inspired electric crossover, which the company revealed earlier this week will have a driving range of 600 kilometres.

Originally thought to be named Mach 1, Ford has seemingly backtracked on the idea due to an outpouring of negative feelings from Mustang fans.

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