That's right, the GWM ute is gunning for the established dual-cab leaders with its tough new model, set for reveal at the Shanghai motor show.
Great Wall Motors will launch its first pure-electric dual-cab ute complete with 500km of range, and the Australian arm has its "hands up for it".
Speaking with CarAdvice today, a Great Wall spokesperson said the company thinks "the Australian market is ready" for a fully-electric dual-cab ute.
But it's the car you see here that'll have dual-cab rivals worried, with a tough new look and what sound like (on paper at least) some serious off-road credentials.
According to Haval, the "GWM 4x4 pickup" will come standard with a winch, snorkel and three-way differential lock as standard. It'll have a seven-setting off-road mode selector system, and 900mm wading ability as well.
It certainly looks tough, and closely mirrors the patent sketch of an 'off-road adventure' Great Wall ute revealed last week. When the production car launches in its home market it will be offered a choice of long- and short wheelbases, single- or dual-cab bodies, and in 'off-road adventure' guise.
Under the skin is a variation of the platform being developed for the next-generation H9 SUV, designed to deliver "greater comfort and refinement while ensuring superior 4WD and load-carrying abilities" than currently offered.
Exactly what powers it hasn't been confirmed. We understand the engine will be a version of the 2.0-litre turbo-diesel unit briefly used in the H9 before being shelved, meaning we can expect outputs of at least 140kW/440Nm.
We're expecting a 3000kg braked towing capacity, at minimum. There's also been talk of a hybrid model, although it's not confirmed, and we have little information on prospective outputs.
The new ute will be revealed at the Shanghai motor show later this month.