Great Wall SA220 sales crash

Only after being on sale for one year, Ateco Motors, Australian importer of Great Wall cars, has removed the SA220 dual cab ute from the current Great Wall lineup. The entry-level twin cab didn't quite meet the expectations of Ateco even with a competitive $19,990 price tag.
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Just 576 SA220s were sold over the short period which could have had something to do with the lack of safety equipment offered with the car; no passenger airbags or anti-lock brakes. The car only received a two-star safety rating during ANCAP crash testing too, possibly hindering sales.

In a recent report, Great Wall spokesman Daniel Cotterill said,

“It was our decision to drop it. It never quite lived up to its sales potential, so we decided to let it go.”

Ateco is now concentrating on the slightly more expensive but better equipped V240 ute.

The higher specification model is powered by a more powerful 2.4L Mitsubishi engine, producing 100kW - the SA220 used a 2.2-litre motor that had an output of 76kW. The V240 also comes with dual airbags and ABS, which has helped sales reach 2406 units so far.