Daimler and BMW mobility joint venture launch is imminent – report
The two German manufacturers are getting ready to combine their mobility and car-sharing services into one app, having received approval from the European Union in January.
BMW and Daimler are set to announce their joint urban mobility venture this week, after being granted approval by the European Union in January.
According to reports from Autocar the joint venture will be called Jurbey, replacing the companies' current Car2Go and DriveNow short-term rental services, which are spread across a number of different banners and applications.
Both BMW and Daimler announced their intent to meld their mobility divisions together last year, but approval from anti-trust regulators took longer than intended.
For the past few years, the brands have run separate car-sharing schemes (Car2Go and DriveNow), ride-hailing services (MyTaxi, Chauffeur Privé, Clevertaxi and Taxibeat), EV charging networks (ChargeNow and Digital Charging Solutions), wireless parking payment (ParkNow and ParkMobile), and mixed mobility services (ReachNow and Moovel), aimed at vehicle-sharing, ride-hailing and public transport into one.
The app platforms from both brands will be combined, but what the app will actually look like, and how current users of the aforementioned services will be impacted by the switch remains to be seen.
The new service is expected to formally launch on February 22 in Europe.
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