Super Bowl LIII car ads: Watch them all here

This year's crop of ads may not have been the best of all time, but they certainly improved a very low-scoring and dour affair.
- shares

Super Bowl LIII is over (finally!), and we can now review the crop of automotive ads peppered throughout this year's showpiece American football match.

Maybe it was the defensive nature of the game, the awful half-time show, or being forced to barrack for either the New England Patriots or the recently-relocated Los Angeles Rams, but it was hard to get into this year's Super Bowl.

Thankfully there were one or two ads to brighten up the whole shebang.

Audi e-tron - "Cashew"

Three years ago Audi hit it out of the park with "Commander", an ad which featured David Bowie's "Starman" in the background. This year Audi had a sequel, of sorts. At least it's no "Anchorman 2".

Watch "Cashew" here.

Dodge - "Georgia"

Through either excellent product planning or a lack of funds, the Dodge range has been distilled down, essentially, to its tyre-frying V8 core. And this ad celebrates that fact by laying down some rubber on Atlanta's streets.

Watch "Georgia" here.

Hyundai - "Game's on"

Hyundai wants you to know its range of crossovers can go off-road, but ends up reminding us they'll all be used mainly to shuttle the family around.

Watch "Game's on" here.

Hyundai Shopper Assurance - "The Elevator"

Probably the funniest ad in this round-up features Jason Bateman as an elevator operator, and promotes Hyundai's new nationwide scheme offering buyers transparent pricing and multi-day test drives.

Watch "The Elevator" here.

Jeep Gladiator - "Crusher"

Fiat Chrysler may not be the best at sticking to a plan, but it does know, usually, how to crank out good Super Bowl ads. We just hope the company didn't really crush this first-generation Gladiator in order to sell us its successor.

Watch "Crusher" here.

Jeep - "More Than Just Words"

Last year, Ram used an anti-advertising sermon by Martin Luther King, Jr to promote its new pickup truck and copped an appropriate amount of backlash.

For this year's call to patriotism, the company has decided to skip the controversy by mixing together various images of the nation, Jeeps doing their thing, and a version of "The Star Spangled Banner" by OneRepublic.

Watch "More Than Just Words" here.

Kia - "The Great Unknowns - What if?"

After driving a dump truck full of cash up to Steven Tyler's door for last year's awful Stinger ad, Kia has decided to spend some of its advertising budget this year on 16 university scholarships worth US$5000 ($7000) per year in honour of America's "great unknowns".

Watch "The Great Unknowns - What if?" here.

Kia Telluride - "Give it Everything"

Kia would really like us to know the new Kia Telluride is made in West Point, Georgia. Fun fact: its platform-mate, the Hyundai Palisade, is made in South Korea.

Watch "Give it Everything" here.

Lexus UX - "Quarterback Safety System+"

We can almost imagine someone at NFL headquarters seeing the quarterback airbags and thinking, "Hmmm ... that's not a bad idea".

Watch "Give it Everything" here.

Hey Mercedes - "Say the Word"

Some big name stars, including Ludacris and Wile E. Coyote, were called in to sell the company's new MBUX infotainment system, which is available with the Hey Mercedes virtual assistant. Sadly there's no cameo for the Mercedes-Benz Stadium, which hosted Super Bowl LIII.

Watch "Say the Word" here.

Ram HD pickup truck - "Can't Remember"

This ad — two men talking about past Super Bowl ads they vaguely remember — accurately portrays much America on the Monday after the Super Bowl. Meta. Very meta.

Watch "Can't Remember" here.

Ram 1500 - "Make Sure of It"

Stare into her eyes. Buy a Ram. Do it for the kids.

Watch "Make Sure of It" here.

Ram 1500 - "Fourth Quarter Fight"

More heart-string tugging from the team at Ram, but it's not anywhere near the same level as Jeep's "More Than Just Words" spot.

Watch "Fourth Quarter Fight" here.

Toyota RAV4 Hybrid - "Toni"

Toni Harris wants to the first female to play in the NFL. Toyota believes its new RAV4 Hybrid is similar because it's all about speed, apparently.

Watch "Toni" here.

Toyota Supra - "Wizard"

The Toyota Supra is back, but it's stuck inside a pinball machine, which means it has to rev it six-cylinder engine a lot and go sideways even more.

Watch "Wizard" here.

Walmart Grocery Pickup - "Famous Cars"

This might show my age, but the best car ad wasn't from a car company, but America's biggest retailer. The Batmobile, KITT, the Ghostbusters wagon, Scooby Doo's Mystery Machine, the time-travelling Delorean DMC-12, and more almost make this writer want to go his local Walmart. Almost.

Watch "Wizard" here.