Wayne Burgess, formerly head of production design at Jaguar, has been appointed the chief of Geely's newly established UK design studios.
Geely Design UK, which Burgess is set to lead, will be based in Coventry, and will have around 100 designers and support staff within five years.
The Coventry-based facility will work on the Geely, Lynk & Co, Proton and Lotus brands, as well as providing support for the London Electric Vehicle Company (LEVC), which makes the city's iconic black taxi cabs.
Burgess has had two stints at Jaguar Land Rover. His first began in 1997 where he was responsible for the exterior design of the X-Type and XJ.
He rejoined the company in 2001, and was the chief creative designer for the first-generation XF and F-Type programs, as well as the S-Type, XK and XJ facelifts.
In 2011 he was appointed as the production studio director, and became responsible for all Jaguar models bound for the factory gate.
During stints away from Jaguar Land Rover, Burgess has headed design team at the TXI Taxi, as well as guiding the exterior design of the Aston Martin DB9 and Vantage.
Burgess will report to the Peter Horbury, head of design for the entire Geely Auto Group, which includes Volvo, Geely, Lynk & Co, Polestar, Proton, Lotus and LEVC.