Fiat Chrysler is preparing to launch a three-month car-sharing trial for North American Jeep owners, as part of a partnership with Avis.
According to reporting in The Detroit News, the company is partnering with Avis Budget Group on a three-month subscription service, allowing owners to swap their cars for other vehicles in the FCA umbrella.
That means you could change your Wrangler for a Dodge Challenger for date night, or spend the weekend in a Ram 1500 if they have a big load to lug. Participants will be able to roll through six cars during their trials, twice with delivery and the remainder requiring pickup.
Avis will supply the cars, as FCA looks to save dealerships from the depreciation costs involved in holding a large fleet for a long time.
The company is also pushing for owners to list their cars on Turo, a peer-to-peer car-sharing startup with more than 350,000 cars currently listed.
More cars listed on services like that will, according to Tim Kuniskis, head of the Jeep brand, give more people a look into what the brand stands for.
“All these people who are casually going, Is it for me or not for me?,’ I can then get them as potential prospects to sell them a brand-new Wrangler,” he told The Detroit News.
“We’ll find out what’s good and what’s bad, what customers like and what they don’t like, and ultimately from that we’ll decide if we want to do this as something we promote to our dealerships at the time of sale.”
Should the trials be successful, they'll inform how FCA dives more completely into the world of subscription services.
“We know all the pluses and minuses of subscription services, we’ve seen some challenges,” Kuniskis said.
“Let’s step our toe in, let’s see if this is, number one, right for the brand. If it makes sense, let’s try it.”