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Toyota Supra: First production example sells for US$2.1 million

Thought crazy auction prices are limited to classic exotics? Think again. The first Supra off the production line has fetched an absurd AU$2.93 million in Arizona, complete with an engine cover signed by Akio Toyoda.


If you thought Supra Mania was over, think again. Having launched the car in Detroit, Toyota last weekend auctioned the first example in Scottsdale, Arizona.

We're used to seeing crazy prices on classic cars, but it turns out modern sports cars can also fetch mental money, with the grey-and-red Supra selling for US$2.1 million ($2.93 million).

There are a few special touches separating Supra #1 from more average examples. For one, the engine cover is signed by Toyota CEO Akio Toyoda, and the exterior is finished in a special shade of matte grey. It contrasts with red mirror caps and matte black wheels, while the aero add-ons are finished in gloss black.

Trainspotters will also notice the VIN, which is 20201. The 2020 is model year, the 1 is fairly self explanatory.

Rounding out the package is a VIP track experience complete with a personalised, tailored race suit, along with the chance to drive the pace car at a Nascar race.

“We did the first production 2020 GR Supra justice tonight at Barrett-Jackson,” said Bob Carter, vice president of sales at Toyota North America.

“After 20 years, this marks the return of a legend. Sports car enthusiasts have been dreaming to slide behind the wheel of an all-new Supra – and we’re happy to be a part of turning that dream into a reality.”

As for why the Supra itself is such a big deal? The first coverage of a potential Supra came in 2007, while the last few years have been a never-ending flood of small announcements, spy photos, leaks, and teaser pictures.

After all that time, the finished product isn’t technically a purebred Toyota. It’s actually a collaboration with BMW, which has used the same basic platform and engines for its new Z4 convertible.

Power comes from a 3.0-litre inline-six turbocharged engine making 250kW of power and 500Nm of torque, for a claimed 100km/h sprint of just 4.3 seconds.

Although a pair of smaller, more affordable four-cylinder models will be offered overseas, when they’ll be available in Australia remains to be seen.

It’ll be tough to get a Supra of any kind when it arrives late this year, with just 300 examples coming Down Under in its first 12 months on sale. Pricing hasn’t been revealed, but Toyota has confirmed it’s keen to make the car relatively affordable.

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