Could the new 3 Series rival be coming to Geneva? It's getting close to production ready, by the look of these pictures.

A facelifted version of the mid-size Jaguar XE sedan has been snapped during testing, revealing a mild exterior and interior overhaul is on the way.

Although it's heavily camouflaged, there's no hiding the fact this will be a fairly minor XE update from the outside. The basic grille, air intake, bumper and headlight shapes are all very, very similar to the current model, receiving what appear to be small revisions.

We'd suggest the overall light signature will change to more closely match that of the F-Type up front, while the rear graphics appear unchanged. The central diffuser-style bumper and quad pipes would suggest Jaguar is chasing a sportier look than currently offered, too.

It looks slightly unfinished in these pictures, but the car's interior looks likely to adopt a conventional pistol-grip style gear selector in place of the current rotary dial.

The current, slightly dated HVAC controls look like they've been replaced with a variation of the dual-touchscreen climate control system from the latest Jaguar Land Rover product, including the I-Pace and Range Rover Velar.

Updated infotainment is critical if the XE is to take down the latest BMW 3 Series and its fancy dual-screen setup, complete with voice control.

Although not confirmed, the new XE could be launched at the 2019 Geneva motor show in March. Stay tuned to CarAdvice for all the latest in the lead up.