Swedish marque cans slow-selling passenger models to focus on SUVs and upcoming 60 Series range.
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Volvo Australia has quietly dropped the V40 and S90 from the local line-up, and has officially said the standard V90 is "on the backburner" after being delayed several times.

Speaking with CarAdvice, the company's local PR boss, Greg Bosnich, confirmed the ageing V40 has been dropped though some demonstrator stock remains in dealers.

"We are down to only some demonstrator models at certain dealerships but in the main the V40 stock in Australia is now depleted."

The move comes ahead of an anticipated end of production later this year, with a new generation of 40 Series passenger cars expected to join the XC40 in the next year or so.

Meanwhile, imports of the slow-selling S90 have been paused for the time being, with Bosnich indicating Volvo's local division will instead focus on the new-generation S60 and V60 that are due Down Under from the third quarter.

The related V90 station wagon (above) is officially "on the backburner" too, after initially being slated for an early-2017 release. Buyers can still get their hands on the high-riding V90 Cross Country, however.

Given the sales split between Volvo's passenger cars and SUVs, there's no doubt volume was a contributing factor to the S90 and V90's demise locally.

During 2018, Volvo registered just 93 S90s in Australia, compared to 1170 XC90 SUVs. The V90 Cross Country did it even tougher, with just 57 units registered for the year.

The popular XC40 and XC60 managed 1588 and 2827 registrations respectively, with the highest-selling passenger car, the V40 (above), not even doing half that volume with 689 units registered for the same period.

While its passenger car sales dropped, Volvo Australia's overall sales is on the steady rise on the back of its SUV success, up 43.0 per cent in 2018 compared to the previous year.

The upcoming S60 and V60 twins should add incremental volume since the previous-generation models have been out of production for most of this year, while further variants of the XC40 should bolster its appeal going into its first full year on sale.