Kia will demonstrate its mood detection technology at its stand at the 2019 Consumer Electronics Show (CES) in Las Vegas.
The Real-time Emotion Adaptive Driving system, or READ for short, was co-developed with the Affective Computing group at Massachusetts Institute of Technology's Media Lab.
According to the company, the system uses "artificial intelligence-based bio-signal recognition technology" to detect the driver's mood and alter the cabin environment to create a "more joyful mobility experience".
"[The] READ System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimised human senses-oriented space for drivers in real-time," Albert Biermann, Hyundai-Kia's recently appointed head of research and development, said in a prepared statement.
This technology looks like it won't be destined for production for a little while yet. It and other new technologies will be demonstrated at the company's "Space of Emotive Driving" stand, which gazes into a "future when autonomous driving is the norm and priority is given to improving the human mobility experience".