Concept previews a new production car, and a new platform

Infiniti will debut a fully electric crossover concept car at the 2019 Detroit motor show, which takes place in the middle of January.

The concept car reportedly previews not only an upcoming production model, but also a new platform. The as-yet-unnamed concept also showcases the brand's latest design direction, which it previously previewed via the Q Inspiration concept, unveiled at this year's Detroit show.

According to the brand, electrification opens up the possibility of "new exterior proportions" with more spacious and lounge-like interiors.

"Electrification and other new technologies have given us the opportunity to evolve our design philosophy," Karim Habib, Infiniti's head of design, said in a prepared statement.

This was backed up by Roland Krueger, Infiniti's chief, who claimed Nissan's luxury marque "has a compelling vision as a luxury challenger brand to bring a full portfolio of beautifully-designed electric vehicles to customers around the world".

In a dramatic reimagining of the luxury marque, which was created to challenge Honda's Acura and Toyota's Lexus, Infiniti says its entire range will be electrified from 2021 onwards, with every model available with either a fully electric or series hybrid drivetrain.

The electric crossover will make its debut at the 2019 Detroit motor show, around 30 years after the brand was introduced to the world at the same show.