After the sale of Saab Automobile in February this year – from GM to Spyker Cars NV – the company’s direction is now focused on taking on BMW and Audi by using impressive designs as its main weapon of choice.
Recently appointed by Saab as the head of design, Jason Castriota plans to focus on aerodynamics with the upcoming 2012 model 9-3. “It’s absolutely vital we get this car right,” Castriota said in a recent interview with Automotive News.
Models like the Saab 9-X Concept (pictured above) are said to be the platform on which the future 9-3 will be based upon.
The company aims to become profitable by 2012 and with Castriota leading the design team, hopes to release a string of new models that recreate Saab’s foundations by incorporating aviation into its aesthetics.
Jason Castriota – the guy who was at the head of design at Pininfarina during the creation of the Ferrari P4/5 and Maserati’s Gran Turismo – is the man Saab is hoping to take the company to the next level. “This is Saab returning to its roots, not having to worry about being part of a much larger machine that they were before in the GM organisation.”
(with Automotive News)