As these official 'spy photos' show, Aston Martin's long anticipated SUV will boast a silhouette that could almost be mistaken for an F-Pace or Levante – with, perhaps, the exception of that peculiar duckbill at the rear.
It's the front and rear styling of the new DBX SUV that most clearly showcases the familiar and legendary Aston look, complete with the iconic grille shape and aggressive forward slant across its face.
Wide haunches and fat guards make clear the brand wants you to consider this a genuine Aston. Likewise, the lengthy hashtag, with spaces (somebody #doesn't get hashtags), confirms the British marque is all too aware of the pressure it faces in entering the now-crowded premium sports SUV segment.
"The unique nature of DBX in the Aston Martin range means it requires a dedicated test programme," the company says, hence the Welsh Rally setting in these photos.
"So, while it will perform with the verve and poise of a true Aston Martin, its dynamic envelope has to extend into areas previously off-limits to the marque’s sporting roots. Naturally this includes impressive multi-terrain and towing capabilities as befits a state-of-the-art SUV," today's release continues.
Technical details remain a mystery for now, although there is talk the model will be offered with the choice of hybrid power, potentially paired with a V8 engine sourced from Mercedes-AMG.
Aston's big SUV will be built at the company's new plant in St Athan, Wales, developed in in three converted ex-Ministry of Defence hangars. The facility will bring 750 new jobs to the region.
The DBX will be unveiled late next year, so strap yourself in for a year of teasers.
Click any of the photos above for a gallery of more images.