Peugeot says that with the every stringent emission regulations taking place in Europe and the United States, that take into account the overall CO2 output of brands, it will not sell electric vehicles just to compensate its high performance and high CO2 output vehicles.
Speaking to the media at the Paris motor show this week, Jean-Philippe Imparato, global CEO for Peugeot said that the French brand will not forget its GTi brand, but at the same time, it will not create new models with the aim of offsetting emissions of its future performance models in the line-up.
“We will not forget the performance powertrain but at the same time, I will not sell 'bad boys' compensated by EV versions,” Imparato said.
This suggests that future GTi models that have for long defined the sporty character of the French brand may indeed be hybrid or even full-electric to meet the upcoming regulation changes on their own, with hints of such models seen in the sporty but electric E-legend concept unveiled for this year's Paris event.
Above: Peugeot 208 GTi Édition Définitive
“We will first complete the 2020 [emission] threshold, developing hybrid solution or EV performance versions to complete the future of unboring,” Peugeot's boss added.
In Europe, the upcoming cost of brands going over their allocated total CO2 output is €300 million per gram ($485m), and Imparato says that Peugeot will be ready to meet these challenges.
“[We will be] compliant without any trade-off between pollution and probability. It is like autonomy, I will never accept to kill anybody to make market share. I will never organise any trade-off between EV and pollution, meaning I will never accept to lose 20,000 euro per car, giving you a free EV in order to finance the bad boys with 2-300g emissions because no one would underhand that I make money polluting the planet," he said.
“We will be compliant, it means that we will fight to catch the total cost of ownership for electric [vehicles] that is in the same level more or less with diesel, first, and second we will have to monitor our CO2 each day, monitor day by day registration to be compliant with the CO2 balance that we have to catch as Peugeot group.”
According to Imparato, the country managers for Peugeot will now be focused on four pillars going forward. Customer satisfaction, market share, profitability and CO2 emissions.
It’s unlikely that any country manager for Peugeot in Australia will have to worry about CO2 outputs of local sales, considering the lack of any relevant and modern CO2 regulations for our market.