Nissan Australia has announced plans to make a third of its total volume electrified by 2022, led by the new Leaf electric vehicle.
Announced at an event in Sydney today, the electric push is part of Nissan's global M.O.V.E. to 2022 plan, and is designed to establish it as a leader on electric vehicles in Australia.
Along with the Leaf electric vehicle, Stephen Lester, Nissan Australia managing director, has previously confirmed e-Power hybrid vehicles will be part of the line-up going forward. He hasn't, however, confirmed which models will be coming with that drivetrain.
"Electrified vehicles will represent a third of Nissan volume in Australia during our mid-term plan," Lester said today.
"By introducing more electric alternatives on several of our key models, we will make mass-market electrification a reality."
Along with its own backyard, Nissan is taking a stand on the wider state of electrification in Australia, quoting a study claiming 63 per cent of motorists feel the shift to electrification is inevitable. According to the KANTAR TNS research, 29 per cent are already considering buying an electric vehicle.
There are issues, though – chiefly, the fact 74 per cent are concerned about a lack of public charge infrastructure.
One of the steps it's taking to solve that is a partnership with JET Charge, which is installing charge stations at the 89 Nissan dealerships tasked with selling the Leaf.
"With more and more choice available, Australians are embracing electric vehicles, sales are going to grow, and Nissan is prepared for this growth," Lester said.
"This means the dealership has the expertise and infrastructure in place to charge and service a Leaf, is stocked with spare parts and accessories, and they have trained sales staff and service technicians," he continued, arguing Nissan's electric experience will allow it to give buyers "the best sales and post purchase experience".
Nissan isn't alone in pushing into the market with an affordable – relatively speaking – electric offering. Hyundai has the Kona Electric on the way, and Kia has confirmed the Niro EV is bound for our shores. Let's also not forget Nissan's Alliance partner, Renault, with its Zoe EV that's already on sale.