Imagine if for just one day there were no fatalities on our roads. One day that a statistical 5.3 deaths could be avoided and countless lives remaining untouched by tragedy.
That's the aim of Fatality Free Friday organiser and road safety advocate, Russell White and Fatality Free Friday patron Bev Brock.
Fatality Free Friday founder, Russell White, told CarAdvice:
We believe that if drivers are asked to actively concentrate on road safety and safe driving for just one day in the year, they’ll drive safer for the next few days too and, over time, change their outlook completely, consciously thinking about safety each and every day they get behind the wheel.
It's a pretty simple concept and one that CarAdvice wholeheartedly supports.
Getting involved is as simple as paying attention and concentrating on the task at hand, forgiving the mistakes of other drivers and driving within your vehicle's limits. Drivers can also join the 20,000 other people and take the pledge at http://pledges.fatalityfreefriday.com/.
You can also support Fatality Free Friday by attending free events staged across the country, in a bid to gain momentum for the event.
The lives of 1500 Australians lost on the roads each year will be dramatically remembered with a special event taking place on Fatality Free Friday, 28 May 2010 in Brisbane and Melbourne. 1500 pairs of shoes – each one representing a life lost on the roads – will be lined up in Reddacliff Place, Brisbane and on the steps of Federation Square Melbourne between 9am and noon. The pledge drive will be hosted by Fatality Free Friday patron, Bev Brock and V8 Supercar driver Mark Winterbottom. Also attending the Melbourne event will be representatives from Victoria Police and the TAC.
In Brisbane the event will be attended by Queensland Police and emergency services representatives who will conduct road safety demonstrations. There will be an outside broadcast by the 4BC Greg Cary Morning Show and a Take the Fatality Free Friday Pledge drive.
What are your thoughts on the concept? Will you take extra notice on Friday, 28th of May, Fatality Free Friday?
For more information, visit http://www.fatalityfreefriday.com