The first teaser image of the car previously known as the Ford Mach 1 was released overnight.
Said to be inspired by the Mustang, the Mach 1 is a fully electric crossover due to go on sale globally from 2020, and which will spearhead the company's push into the world of battery-electric cars.
Ford has previously indicated the crossover will have a range of around 480 kilometres (300 miles).
Aside from sporty handling, the new crossover will share styling elements with the company's global muscle car. From this first teaser, we can see the two cars will share the same tail-light design, with three vertical bars on each side of the vehicle's derrière.
There's also a sharp crease across the tailgate, and large rectangular element housing the taillights, similar to the boot treatment used on the fifth- and sixth-generation Mustangs.
The Mach 1 and other electric Ford and Lincoln cars are being developed by a dedicated team dubbed Team Edison, which is based in a former Ford factory in the Corktown district of Detroit, and is led by Darren Palmer, whose previous role was leading the team designing the seventh-generation Mustang.
Ford plans to launch 40 electrified cars, including 16 EVs, 2022 as part of a US$11 billion ($15 billion) investment in the segment. Some of these EVs will be China-only models developed in conjunction with local carmaker Zotye.
Last week, Jim Farley, Ford's head of global markets, strongly hinted to Automotive News the company had decided to go with a different name for the electric crossover as reaction on the internet had you-stole-my-baby levels of unhappy.