Bentley is celebrating its 100th birthday, outfitting models built between January 2019 and December 2019 with unique Centenary Specification elements.
The company has come up with a new metallic gold colour, dubbed Centenary Gold, inspired by the "exquisite metalwork" found on classic models, including the 1919 EXP 2 and 1929 Birkin Blower. It will also reportedly shine and reflect light in a similar way to jewellery, for different look in different lighting conditions.
This colour will be used on the front and rear badging of all cars built in 2019, along with the badge on the steering wheel, key fob, gear selector, and wheel caps. Centenary Specification models will also feature tread plates with "1919-2019" written on them, in another nod to the brand's foundation.
Buyers can also opt to equip their 2019 build cars with a special centenary welcome light and seat embroidery, including new headrest logos. Cross or contrast stitching in Centenary Gold is also available, in a further bid to set the car apart from 'regular' Bentley models.
The odds are short we'll hear more about the company's centenary celebrations as we barrel towards the new year.
Bentley has already revealed the Mulsanne W.O. Edition as part of its celebrations. Only 100 will be made, and they will all include a sliver of the original crankshaft from W. O. Bentley's personal 8.0 Litre limousine.
More recently, Bentley announced it will produce a limited edition book, weighing up to 30kg, detailing its history and featuring rarely seen photographs.