As Fuel Prices go higher and higher, more and more people are turning away from the traditional Holden Commodores and Ford Falcons and moving towards the likes of Toyota Camry and the ever popular Toyota Corolla.
Toyota should be proud of the Corolla as it has again topped Australia's motor vehicle sales charts (second month in a row) giving Toyota awell deserved lead over its nearest competitor (Holden) for the 2006 sales race.
Official VFACTS figures released by the Federal Chamber of Automotive Industries (FCAI) show that 4711 Corollas were sold in July – almost 700 more than the traditional top-selling car. In total 77,562 cars, trucks and buses were sold in July – down 1079 vehicles on the all-time record for the month set in 2005. Corolla also outsold its nearest competitor in the booming small-car segment by more than two-to-one.
If you want to know what I mean by people loving the Toyota Corolla, lets just say that Toyota sold so many Corolla's that it's sales alone exceeded the total sales for each of 5 car companies in the bottom of the top 10 list.
"It's hugely significant that after many years of large cars being Australia's biggest sellers, Corolla has now topped the charts three times in the past 11 months," said Toyota Australia's senior executive director of sales and marketing, David Buttner.
"Although we expect that large sedan sales will rebound a bit in coming months, it's clear that the old car-market certainties no longer apply."
Toyota retained its grip on market leadership with 16,977 sales in July ahead of Holden (11,129) and Ford (9627).
"Toyota traditionally records very strong sales at the end of the financial year, so to continue that momentum with a strong result in July is an exceptional performance," said Mr Buttner.
Among the standout performers apart from the Corolla were new-generation Yaris, Prius, RAV4, HiLux and HiAce, which all had record July results.
"The trend is pretty clear: every new model Toyota has launched over the past 18 months has been a huge hit with consumers," said David Buttner.
HiLux and HiAce helped push Toyota's light-commercial vehicle sales to a record of 4698 in July, beating the previous mark of 3898 set last year.
Toyota now leads Holden by 36,068 sales and Ford by 51,692 for the year-to-date for 2006. See the full table above for more details and a comparison to 2005.