With the hype behind the Ranger Raptor, Ford is considering the option of offering an extra off-road version of the related Everest SUV with similar attributes.
Speaking to CarAdvice at the launch of the Ranger Raptor in Darwin this week, Ford's vice president of product development for Asia Pacific, Trevor Worthington, said that it can't be ruled out at this stage.
"I think there is a lot of capability, enormous amount of capability in [the Raptor] that could apply to an Everest. [But it's] whether there's a customer who's looking for that real off road, extreme off road, given the nature of family vehicle," Worthington said.
"Given the nature of that kind of customer base, I think is something we have to go and take a real look at. The bits are there."
Ultimately, throwing money behind engineering the Everest to take on the Ranger Raptor (above) approach comes down to a business case and covering the cost of research and development to suit.
"Is there an opportunity outside of the existing Everest markets? You have a look at the existing Everest markets. We do a lot in Asia. We do China. We do India. We do Thailand... and we do Everest in South Africa. Not sure that there might be enough volume there to pay."
"Of course, they can look, right?" Worthington added.
'Everest Raptor' doesn't quite have the same ring to it as Ranger Raptor, but you never know.
Would you buy an 'extreme' off-road version of the Ford Everest?
DRIVEN: 2019 Ford Ranger Raptor