McLaren Automotive has announced its plans to hybridise its entire line-up before 2025 at the Goodwood Festival of Speed, with 18 new models and derivatives to be launched within that period.
Dubbed 'Track25', the new strategy is an expansion of the company's previous Track22 plan – first launched at the 2016 Geneva motor show, with plans for 15 new models and derivatives to be launched by 2022 – upping the investment cost to £1.2 billion ($2.13 billion).
McLaren says it is also looking into "new augmented driving features" to deliver a "step-change in driving experience", along with the development of a new "lighter, superfast-charging, high-power battery system for performance applications" which the company expects to last over 30 minutes on a race track.
Other new technologies to be released include enhanced cyber protection, over-the-air (OTA) software updates and improved vehicle tracking software, which the company says will improve the ownership experience without increasing downtime at dealers.
"Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars," said Mike Flewitt, CEO for McLaren (above).
"True to McLaren’s spirit, however, our ambitions, continue to grow and our £1.2bn ($2.13bn) Track25 business plan which covers 18 new models, including a new McLaren P1, is clear proof of that."
"We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs as part of a new £50m ($88.87m) British-based production centre, new powertrains with our entire range due to be hybrid by 2025 or the deployment of technology to enhance the driving and owning experience," he added.
Further to its upcoming investment and model rollout, McLaren also plans to continue making its products the lightest in their respective segments, and expanding its operations into Russia, India, along with Central and Eastern Europe – increasing its dealer count from the current 86 destinations to 100.