Volvo has announced a push into the world of mobility services, with the launch of its new 'M' brand.
At the moment, the company is just researching potential users' needs and habits, in an attempt to better understand what's required of an on-demand, app-based mobility offering.
It'll properly launch in spring 2019 (our autumn) in the USA and Sweden, at which point Volvo wants it to provide "dependable, on-demand access to cars and services through an intuitive app" to users.
"The services currently available mainly offer alternatives to a taxi or public transit,” said Bodil Eriksson, CEO of Volvo Car mobility.
“We’re focused on the way people use the cars they own, which sets us apart. We aim to provide a real alternative to that experience. It should enable us to live life on our terms, getting things done and maximising precious time. We see the opportunity to offer a premium experience."
Volvo isn't alone in looking to push into mobility services – Ford, in particular, has been vocal in its desire to transition from a carmaker to a 'mobility' company. In the face of changing consumer preferences and growing congestion problems, the company is looking at different ways to get people from a-to-b.
Along with its newly-minted mobility business, Volvo is looking into holistic 'Care by Volvo' leasing packages for its buyers, debuted on the XC40.
In Europe, owners will be able to share their cars with friends or family using a digital key, and organise to have the car cleaned/fuelled using an app.