Sales booming for a company that was in the doldrums a few years ago, thanks to new CR-V and Civic, and evergreen HR-V
Honda Australia's momentum continued in June, with the company setting a new monthly record of 7013 units, up 34 per cent over the same month in 2017.
Strong sales are becoming a familiar story in what is shaping up to be a cracking 2018 for the brand, which was at a low point five years ago as it battled supply issues stemming from a string of natural disasters in Thailand and Japan.
It has sold 29,301 units this year, up 34 per cent. The 7470 extra vehicles it sold in the first half of this year over (compared to the same period last year) is a greater lift than any other company in Australia's 65-plus brand market. No brand can match Honda's growth at the moment.
Top of its charts was the new CR-V with 2232 sales, almost five-times greater than what the previous-generation model managed last June.
It was the market's number-three SUV overall, behind the rival Mazda CX-5 and Toyota RAV4, and ahead of the perennial Nissan X-Trail and Hyundai Tucson. It was #17 in-market overall, between the VW Golf and Isuzu D-Max.
It's daylight to Honda's next contributor, the Jazz, sales of which actually fell 23 per cent to 852: though its market share was still a strong 11.2 per cent. The Odyssey did 279 units and remains the #2 people mover after Kia's Carnival.
Honda Australia director Stephen Collins is naturally rapt, and pointed out it was the nature of the sales, not just the numbers, that were good news for the "revitalised" brand.
"What makes this result even stronger is that we are selling the vast majority of our vehicles to private customers, not fleets and rental," he said.