BMW looking to add a fourth brand?

The Frankfurter Allgemeine Zeitung newspaper (Germany) reported today that BMW CEO Norbert Reithofer has suggested the company may add a forth brand to the BMW group.
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BMW which reported a $5.1 billion (USD) pretax profit in 2006 already owns small-car manufacturer Mini and ultra-luxury maker Rolls-Royce.

It seems the company is looking at rounding out its current portfolio with an eye on the medium/lower-segment of the market.

Although the report has not been confirmed by BMW, it is possible the German manufacturer is using the partnership between Volkswagen, Audi and Porsche as a blueprint.

Swedish citizens can breath easy, the report has already ruled out Volvo as a potential candidate.

More on this soon...