Nope, it isn't a promotion. This time it's for real.

Holden has extended its standard warranty to five years with no kilometre cap, as a show of confidence in its new, imported-only product line.

Government, fleet and rental buyers will get the same five years, albeit with a 200,000 kilometre cap. The new coverage period came into force on July 1, 2018, and will apply to all new Holden cars going forward  – unlike previous warranty promotions, which had an end date.

With that said, Holden hasn't ruled out running more seven-year warranty promotions in future.

Provided customers keep servicing their car with a Holden dealer, the warranty also includes five years of free roadside assistance.

"At Holden, we’re focused on offering the right products in the right segments and providing exceptional customer service,” said Holden chairman and managing director, Mark Bernhard.

“Holden’s product portfolio is the best line-up and quality we’ve ever had, especially in the key growth segments of SUVs and utes. We’ve always had confidence in our cars and this is putting money where our mouth is."

The move puts Holden ahead of warranty laggards Toyota, Volkswagen and Mazda, both of which have stuck firm with their three-year coverage terms, and into line with the likes of Hyundai and Ford. Kia still leads the industry with its seven-year, unlimited-kilometre offering.

Of those 'laggards', Volkswagen hasn't expressed any interest in extending its coverage, with managing director Michael Bartsch telling CarAdvice a longer term is "not on our agenda".

“But there’s a point we see it moving that way, at this stage it’s not on our agenda, we’ll monitor it closely but again we aren't seeing any impact as a consequence,” Bartsch said.

“I think what you see and who's offering it, it becomes a war at certain price points, but where we sit it’s not the battleground.

“With Hyundai and Kia etc. you need something to make a fast and rather loud statement, and those games are short-lived, it’s sort of like a drug, you know. Do they really need a seven-year warranty? Probably not.”

Does the move to a five-year warranty make you more likely to buy a Holden?