From 2019, buyers will be able to get Guaranteed Resale Value leasing from Holden
Holden has announced plans to introduce GM Financial services to Australia in early 2019.
The company is expecting 'Guaranteed Future Value' (GFV) financing to play a key role in the introduction, slated to bring 30 jobs to Melbourne.
It'll operate under the Holden Financial Services banner when it touches down, with the expectation (or hope) being new customers will lease cars using the service, trade them in and upgrade to a new Holden.
GM Financial Australia will be headed up by Richard Tatford, who has previously led the Retail Program Development arm of GM Financial International Operations.
"There’s a strong business case for GM Financial extending to Australia, and we’re committed to growing this business in the market and earning customers for life,” he said.
“Our dealers certainly welcome the news because this is a win-win-win for Holden customers, our national dealer network and GM Financial.”
Perhaps unsurprisingly, Holden is expecting 'Holden Financial Services' to improve its customer service perception and, by extension, brand loyalty. GM Financial operates globally, covering around 90 per cent of the group's worldwide sales.
"Our customers’ satisfaction is Holden’s number one priority and introducing GM Financial will help us provide them an even better experience," said Mark Bernhard, chairman and managing director at Holden.
"With GM Financial, customers can affordably upgrade their car every few years with GFV, which is a real life-cycle product. Bringing them to Australia is just another example of General Motors’ investment in the Australian market and further strengthening Holden’s future success."