Customisation taken to its logical extreme
Personalisation is popular in small cars at the moment, with a growing number of manufacturers offering colourful design elements and packages to help buyers make their vehicle stand out. Nissan has pushed that idea to a new level with the Kicks Color Studio.
The new program is limited to five colours and 12 accessories at the moment, allowing owners to have their front lip, rear spoiler, front- and rear door handle covers, rear bumper accents, rear hatch trim and lower door accents in a choice of red, blue, orange and white.
Behind the wheel, the rear-view mirror cover, door sills, air vent trim and floor mats can be coloured, while there are new wheel options – either all black or silver, with coloured inserts.
Nissan hasn't locked people into choosing one theme across the car, either. Although common sense and good taste would suggest choosing one or two colours and sticking with them, you could, theoretically, have orange boot trim, blue door handles, red mirror and black side sills.
Add those elements to an already two-tone car, and you're likely to be left with something distinctive, if tricky to shift come resale time.
Potential buyers are able to visualise their configuration online, although you'll pay for the privilege of actually bringing that creation to life. Pricing hasn't been announced, but a quick play around on the Nissan USA configurator revealed you'll pay between US$150 and $200 ($195 and $260) for the colourful body add ons.
That's atop the US$17,990 ($23,500) starting price.
It's unlikely we'll see the Kicks in local showrooms anytime soon. When the new crossover launched globally two years ago, Nissan Australia said there were no plans to bring the Kicks Down Under, as the Juke already occupies the compact SUV slot.
"Our current small SUV offering in Australia is the Nissan Juke, which is serving us well," said Peter Fadeyev, Nissan's communications manager at the time, "The new Nissan Kicks would certainly be a great model for this segment but we don’t plan to release it locally at this time. Its current target markets are in the Latin America region."