Toyota ranked most valuable automotive brand, again

Toyota has been named the most valuable automotive brand in the BrandZ Top 100 Most Valuable Global Brands chart, with an estimated worth of US$29,987 million ($39,400 million).

Placing 36th on the countdown, the Japanese brand beat fellow automotive manufacturers Mercedes-Benz (46th) and BMW (47th) in the top 50, with Ford (96th) and Honda (97th) just slipping in the top 100.

Meanwhile, this year's chart was dominated by technology and retail brands – the top three-ranked brands were Google, Apple and Amazon respectively.

The food industry was represented by McDonald's (8th), Coca Cola (14th) and Starbucks (23rd) towards the pointy end of the chart, while the US's AT&T was the leading telco, placing 10th.

In terms of growth, Chinese retailers JD.com and the Alibaba Group showed the highest increases year on year, with 94 per cent and 92 per cent respectively.

Tesla was the fastest-growing automotive brand, also making the Top 20 Risers list in 8th place.

It's not the first time Toyota has topped the automotive industry in the brand value countdowns, achieving a similar feat in last year's Interbrand Best Global Brands report.

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