Under the slogan "Urban meets Country", MINI presented its new crossover model as a car to bridge the gap between the classic MINI and a contemporary Sports Activity Vehicle.
The MINI Countryman is larger and taller than its hatchback sibling and is available with optional all-wheel drive. It is also the first MINI model to feature four doors, a wide-opening tailgate and unique MINI Centre Rail, a multifunctional guide rail running through the interior.
Set to the backdrop of the Salone del Mobile in Milan, MINI celebrated the launch of its new model at an event called MINI Countryman Picnic. The party for 350 guests included an all-star lineup featuring Italian and international VIPS from the worlds of design, fashion and lifestyle.
The red carpet was grass-green while the interior of the studios displayed everything you might need on a foray to the countryside. The stage mimicked the "Urban meets Country" theme with the shape of meadows, trees and butterflies contrasting Milan's built-up setting.
Four well-know celebrities were each presented with a new MINI Countryman to theme for their own personal weekend getaway, the stars included Margherita Maccapani Missoni, Delfina Delettrez Fendi, Maarten Baas and Dean & Dan Caten from Dsquared².
The highlight of the event was the world premiere of the new MINI Countryman song by Michelle Branch and Timbaland, performed live on stage for the first time by the country singer.
The MINI Countryman extended options for urban mobility and potential uses in environments outside the city. MINI hope the Countryman will attract a new group of buyers with a greater demand for space and flexibility to the brand.
The all-new MINI Countryman is due to hit the showrooms from September.
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