Regional results also show strong growth for the Korean company with the following breakdown demonstrating an impressive increase over last year's figures:
- China: 28,792 units (up 98.0 per cent)
- Europe: 40,471 units (up 33.4 per cent)
- Korea: 38,051 units (up 26.5 per cent)
- North America: 34,959 units (up 23.6 per cent)
- All others: 35,114 units (up 55.7 per cent)
Cumulatively, for the first three months 2010, Kia's global sales were up 46.9 per cent on the year prior, selling a total of 471,010 units. The company's highest success rate was in China, where the sale of 90,131 units so far this year shows a 147.8 per cent increase on the same time in 2009.
In model terms, the best-sellers for March was the Kia Cerato (known as Forte in some markets) with 32,283 examples finding a new home. The soon to be replaced Kia Sportage earned second place with 17,029 sales, while the Kia Rio hatchback scored third position selling 16,970 units.
Other popular sellers include the Kia cee'd (not sold in Australia) with 13,916 models sold and the new Kia Sorento selling a near-identical figure of 13,481 units.
"Our momentum generated in 2009 by ending the year as the world's fastest growing automaker is clearly being maintained in 2010 as we continue to see notable double-digit sales increases," said Hyoung-Keun Lee, President of Kia Motors Corporation."What is equally encouraging is the regional balance of sales so far this year, particularly, with Europe, China and North America posting similar cumulative sales results of around 90,000 units each."
Locally, the news was equally as positive for Kia with year-to-date figures up 27.8 per cent over the same period last year (for a total of 5638 units).
March was an especially good month for the brand with 2117 cars and light commercials being officially registered. Of particular interest, the Kia Sorento SUV, as currently on long term evaluation here at CarAdvice, sold very well over the month of March with figures up 104.5 per cent over the same time last year.
"The continued increase in sales demonstrates that buyers recognise that something really positive is going on at Kia, with new products, sensational equipment, strong safety, low cost of ownership and unlimited-kilometre, 5-year warranty for private buyers making a Kia purchase a smart choice," said Mr Lee.
Kia Motors Australia is likely to continue its strong sales figures in 2010 with a number of new models set to join the range. The Kia Rio and Kia Carnival will both receive a facelift before the middle of the year while the all-new Kia Sportage is expected early in the second-half of the year. Additionally, the new Kia Cerato hatch and Kia Optima will join the lineup in Q4 of 2010.