Effective this month, Proton has announced a number of pricing changes to its existing model lineup as it prepares to offer several new models in the later half of 2010.
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Already offering the cheapest sedan in Australia, Proton has maintained the price of its bargain S16 model (pictured above) at $11,990*. The value for money deal means some variants of the Proton S16 now face a four-week wait on delivery.

The S16, which is available in three variants, now also receives 14-inch alloy wheels, power mirrors, front fog lamps and reverse sensors on GX automatic models. The Proton S16 GX automatic is priced from $14,990*.

Proton has also announced new pricing for its Satria Neo, Persona and Gen.2 models.

The Satria Neo range (as pictured above) now starts at just $14,990* for the entry-level Satria Neo G. The mid-spec Satria Neo GX manual is priced at $15,990* while the top-shelf Satria Neo GXR manual receives a $1000 discount to now retail at $16,990*.

The option of all automatic transmission is available on all Satria Neo variants for an extra $2,000.

Moving up the range, the entry-level Proton Persona G manual is now priced from $15,990* while the upper-spec Proton Persona GX manual is priced at $17,490*.

Both Persona variants are available with the option of an automatic transmission for $2000 more.

Proton's five-door Gen.2 G hatch is now priced from just $16,990* for the manual variant with its mid-spec Gen.2 GX manual model now just $18,490*. The range-topping Gen.2 GXR manual, which features leather upholstery, side airbags and front fog lamps, has been reduced by $1000 to now retail at just $19,990*.

All Proton Gen.2 variants are available with the option of an automatic transmission for an extra $2000.

The Proton Jumbuck, a recent long-term evaluation vehicle here at CarAdvice, will no longer be imported into Australia and is officially on run out.

As Australia's lowest priced ute, the entry-level Proton Jumbuck GLi is priced at $14,990*. Its upper-spec sibling, the Jumbuck GLSi is priced from $16,990* and includes 14-inch alloy wheels, power mirrors and power windows.

The Proton Jumbuck is not available with an automatic transmission.

Also on run out are Proton Savvy models. The Proton Savvy manual is priced from $13,990* and includes free metallic paint if purchased in black. An automatic transmission is available for an additional $2000.

Proton Cars Australia general manager of sales and operations, Billy Falconer says Proton's value for money proposition continues to build with more models and keen pricing.

"Our philosophy for Proton is to provide the best priced cars, with great handling, quality and features ensuring a compelling purchase proposition for our customers," said Mr Falconer."Buyers are embracing S16 because of the $11,990 price which includes 3 years warranty and 24 hours roadside assistance and as a result we now have a four week waiting list on the car."

As part of its 2010 marketing campaign, Proton also unveiled an fresh new website. The revised site is more straightforward to use with a number of enhancements, including improved functionality.

The new website comes ahead of the biggest new model onslaught in Proton's 15-year history in the Australian market.

Proton will unveil several new models to the Australian market this year including its first people mover, the Proton Exora (pictured above) and a sporty version of its three-door Satria Neo, dubbed Lotus Racing Satria Neo R3.

The Proton Exora will feature a turbocharged 1.6-litre four-cylinder petrol engine, offer seating for seven and be available in both manual and automatic when it is released here in November.

2010 Proton price list:

S16

  • G$11,990*
  • GX manual$12,990*
  • GX automatic$14,990*

Savvy

  • Savvy manual$13,990*
  • Savvy automatic $14,990*

Jumbuck

  • GLimanual $14,990*
  • GLSimanual $16,990*

Satria Neo

  • G manual$14,990*
  • G automatic$16,990*
  • GX manual$15,990*
  • GX automatic$17,990*
  • GXR manual$16,990*
  • GXR automatic$18,990*

Persona

  • G manual$15,990*
  • G automatic$17,990*
  • GX manual$17,490*
  • GX automatic$19,490*

Gen.2

  • G manual$16,990*
  • G automatic$18,990*
  • GX manual$18,490*
  • GX automatic$20,490*
  • GXR manual$19,990*
  • GXR automatic$21,990*

New Proton model schedule for 2010:

July 2010

  • S16 GXR manual $15,990*
  • S16 GXR automatic $17,990*

August 2010

  • Persona LE manual (pricing TBC)
  • Persona LE automatic (pricing TBC)

September 2010

  • S16 LE manual (pricing TBC)
  • S16 LE automatic (pricing TBC)

November 2010

  • Exora GX manual (pricing TBC)
  • Exora GX automatic (pricing TBC)
  • Satria Neo R3 Lotus Racing (pricing TBC)

*Pricing is a guide as recommended to us by the manufacturer and does not include dealer delivery, on-road or statutory costs.