It's official: General Motors has today announced it will shutter its Hummer brand following the collapse of sales talks with China’s Sichuan Tengzhong Heavy Industrial Machinery.
GM's Director of Network Support, Jim Bunnell made the announcement to the brand's 153 US dealers today, saying that although GM is still open to other offers for its premium off-road division, it has yet to receive any viable bids.
Hummer, which has been up for sale since 2007, is the third brand closure for GM in recent times with Saturn and Pontiac also going the way of the dodo.
GM also sold its Swedish premium vehicle manufacturer Saab to Dutch-based Spyker Cars earlier this year.
General Motors will offer zero per cent finance over 72 months to US customers wishing to buy one of the 2200 remaining Hummers in inventory. It will also offer a $4000 discount on all 2010 plated models, $5000 on 2009 plated H3T models and $6000 on 2009 built H2 and H3 models.
Hummer's CEO, Jim Taylor will retire, effective immediately.
CarAdvice has approached Holden Australia, the local representative for Hummer, for comment on what the end of the brand means for local dealers and existing customers. We will update this post as soon as we know more.