PSA Group, parent of Peugeot, Citroen, DS and Opel, has created a new standalone electric-vehicle division as it seeks to catch the Renault-Nissan-Mitsubishi Alliance in the burgeoning e-mobility space.
The company wants the spinoff 'business unit' to "respond to the challenges of the energy transition and to build an efficient and coherent offering of electric mobility solutions" for the ever-changing automotive landscape.
"The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms," said Linda Jackson, Citroen CEO.
"The challenge for this Business Unit, which benefits from an experience built up over several years within the Group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching Groupe PSA’s electric vehicles into the market.”
It's not the first time PSA has dipped into the world of electric vehicles, but it's the group's most serious commitment to e-mobility. Along with the fun, fanciful E-Mehari special and DS E-Tense concept, we've seen an electric Citroen Berlingo.
Last year, Citroen promised 80 per cent of its vehicles would be electrified by 2023, driven by a new 'e-CMP' platform. The first vehicles on that platform are expected to arrive in 2019.