The Genesis Essentia concept has paved the way for slinkier models in future, with a new styling team finally getting a chance to demonstrate its skills.
Speaking with media at the 2018 New York motor show, Donckerwolke said he was excited for the first of this team's designs to be making its presence known.
"Well, what happened is when I joined the company two and a half years ago, it takes about three years to get cars – your cars – on the street," Donckerwolke said.
"So I have not got any production cars yet from me and my team, but show cars already show the direction."
"All the cars that are there [concept cars] to show in which direction they are going, and then this is, it’s at the same time they are having more drama than production cars because they are taking the DNA as a base, and then having no production regiments they can allow themselves to be louder and to be more dramatic than their production cars."
"And then after that the task is to reintegrate this drama into the production cars. But, yes, this is revolutionary, it's the ambassador of things to come at Hyundai, and the Essentia is also the same thing," Donckerwolke said.
The Essentia concept debuts an all-electric GT vehicle with new battery technology, with a claimed 0-100km/h time of around 3.0 seconds.
Essentia uses batteries that run up the centre of the vehicle in an 'I' shape, as opposed to sitting beneath the floor pan. It's said to improve weight distribution and help give the car a sporty feel.
Genesis is planning on releasing a new model each year for the next five years, with the Essentia potentially making it into production by 2021/2022 if it's given the green light.
It's an exciting time for the the brand, which will launch in Australia later this year.