Korean luxury marque looks to beat Kia in ownership stakes

Genesis is set to launch as a standalone brand in Australia later this year, and is expected to bring an industry-leading warranty.

Speaking to media at the 2018 New York motor show, Genesis senior vice president, Manfred Fitzgerald, told CarAdvice the company plans on offering an best-in-market warranty program when it lands in Australia around May.

“I think we are stretching it even a bit further, but I would have to get back to you on the details there. Our goal is definitely to be benchmarked in all markets there,” he said.

“I would like to see us definitely delivering more than the competitors.”

Pictured: Genesis G70

Currently, Australia’s longest manufacturer warranty (outside of special in-market offers) is Kia’s seven-year warranty, so to beat that Genesis would need to offer an 8- or 10-year program, which would easily eclipse the three-year warranties on offer from competing luxury brands like Mercedes-Benz, Audi and BMW.

An extended warranty is not only a sign of product confidence, but it also gives consumers added value for money when it's time to sell the vehicle, with most manufacturer warranties transferable to the next owner.

The news comes shortly after electric vehicle specialist Tesla announced an eight year/160,000km warranty for Australia. Stay tuned to CarAdvice for all the latest Genesis updates over the coming months.

Would an extended warranty push you over the line with a new car purchase?