Starting from $44,600, the new Standard-Grade is $1,690 cheaper than the previous entry model, the Prado GX six-speed manual. Automatic is only $1,000 extra on the new variant.
The move to bring out a new entry level should help boost the Prado's sales, not that it needs any help, being one of the fastest growing models in the Medium SUV segment.
The standard-grade is powered by a turbo-diesel with a choice of manual or automatic transmission. The new variant gains a leather steering wheel with audio controls, as does the entire Prado range.
The 3.0-litre common-rail DOHC four-cylinder intercooled and turbocharged direct-injection engine manages 127kW at 3400rpm (up from 96kW at 3600rpm from the 06 model) while peak torque jumps to 410Nm at 1600-2800rpm (up from 343Nm at 2000rpm).
Interestingly, the Standard-Grade is not available with ABS as standard (same as the GX), but can be optioned out with option pack 1 which offers ABS anti-skid brakes, cruise control and a leather gearshift lever.
Option pack 2 for the manual standard-grade gives front side and curtain shield airbags, while the auto pack is made up of Vehicle Stability Control (VSC), Traction Control (TRC), climate control air conditioning and an exterior chrome package.
The top of the range Prado Grande ($75,000) gains a rear view camera.