Ford has detailed its upcoming product rollout – for the United States, at least – which will focus on the SUV and pickup segments.
The Blue Oval says will replace "more than 75 per cent" of its current portfolio by 2020, while also adding four new trucks and SUVs. Additionally, the company will commence the rollout of hybrid and electric variants of existing models form 2020.
Confirmed new models at this stage include an all-new unnamed off-road SUV (top), and the revival of the Bronco, both of which Ford say are designed "to win a growing number of people who love getting away and spending time outdoors".
Performance SUVs are also on the agenda. Following the launch of the Edge ST in select left-hand drive markets later this year, Ford will add the Explorer ST, though a date for the latter's market introduction is yet to be confirmed.
The Ford Performance division has committed to 12 new models by the year 2020, meaning the Edge ST and Explorer ST are just the start of the Blue Oval's performance car onslaught.
"Hybrids for years have been mostly niche products but are now on the cusp of a mainstream breakout," said Jim Farley, Ford's president for global markets.
"The valuable capability they offer – plus fuel efficiency – is why we’re going to offer hybrid variants of our most popular and high-volume vehicles, allowing our loyal, passionate customers to become advocates for the technology."
Ford's new hybrid system will be tailored to each model that uses it. For example, on the F-150 Hybrid the company will focus more on capability, low-end torque and a mobile generator function. Meanwhile, the Mustang Hybrid will aim to give V8-like performance with extra low-down shove.
In addition to hybrids, Ford says it aims to release no fewer than six new battery electric vehicles by 2022, as part of its US$11 billion investment into the alternative powertrain technology.
Headlining the company's EV charge will be a "performance utility" in 2020 – though it's unclear whether this vehicle will be an all-new model or based on one of the brand's current offerings.
The next three years will see several upgrades for Ford's popular F-Series pickup truck line as well. Later this year the F-150 will get a revised version of the 3.0-litre 'Power Stroke' diesel engine, along with an updated version of the F-150 Raptor.
In 2019, the Ranger will return to the North American market and give Ford a competitor in the 'mid-size truck' segment in the States, while a new F-Series Super Duty will make its debut.
Finally, 2020 will see a new F-150 which will offer the aforementioned hybrid powertrain option.
In addition to the announcements for its SUV and truck lines, Ford has committed to fitting all of its new vehicles with 4G LTE technology by the end of 2019, and the rollout of a new Ford Co-Pilot 360 safety package – which includes autonomous emergency braking, blind-spot monitoring, and several other driver assistance features.
No surprise, there's no word on offer yet about local plans. Speaking with CarAdvice, Ford Australia communications manager, Jasmine Mobarek, said: "We have no announcements for Australia. This is a North American announcement only".
"Of course you know that Escape and Mustang are important models in our line-up and we will keep you posted on any updates for Australia."