Another brand joins the crowd Down Under
Forgotten manufacturer SsangYong will return to Australia’s increasingly-cluttered car market before the end of 2018.
The Korean brand will operate through its own factory distributor this time — it was last imported by Ateco Automotive — and is currently signing up a network of dealers and local management.
The company left Australia following disagreements between it and Ateco over its pricing strategy.
The Tivoli small-SUV will kick off its range in the second half of this year, with the rugged Rexton SUV and its Musso dual-cab derivative to arrive at a similar time, and a brand new Korando in 2019.
“We are planning to bring a whole family of new vehicles some time this year,” said Dan Rim, the company’s senior executive director of exports.
“We will be distributing directly, starting our own franchise.”
“We have a number of dealers still interested in the brand, and a number still servicing our cars under warranty and service contracts. Many would like to continue our business.”
The company offers a five-year/unlimited km warranty in Europe.
The Musso dual-cab is likely to be the hero car. It has a 130kW/420Nm 2.2 turbo diesel matched to six-speed manual or auto gearboxes, and has a 3.0t towing capacity. It fits a Euro pallet in the back like an Amarok.