Horror month for Holden, Honda on the charge

The Federal Chamber of Automotive Industries (FCAI) is reporting a 7.8 per cent year-on-year increase in sales and registrations for February.

VFACTS data released today reveals 95,999 cars were sold in the shortest month of the year, compared to 89,025 for the same period last year. Sales for 2018 are sitting on 184,550 – up 10,615 sales or 6.1 per cent on the same time in 2017.

As is now standard form, SUVs dominated with 41.5 per cent of the market, followed by passenger cars – hatches, sedans, wagons, people-movers, coupes and convertibles – with 35.9 per cent market share, or 34,490 sales. In spite of the overall market growth, 250 more passenger cars found a home in February last year.

Vans and utes accounted for 19.5 per cent of the market with 18,707 sales, 2195 more than we saw in February last year.

Top brands February 2018 

In news that will shock no-one, Toyota held top spot with a 19.0 per cent market share. It sold 18,281 cars in February, up 1973 cars or 12.1 per cent on last year.

Mazda finished the month in second place, selling 9913 cars for a 10.3 per cent share – 10 fewer cars than the same period last year, and a 0.8 per cent smaller share of the sales pie.

Hyundai took the bottom step on the podium with an 8.3 per cent market share, on the back of 8001 sales. That's a 1000-car improvement on the same month in 2017, and 0.4 per cent more market share than the Korean brand held last year.

Mitsubishi (7142, up 24 per cent), Ford (6059, up 6.9 per cent), Honda (4962), up a whopping 55.3 per cent), Nissan (4863, up 9.9 per cent), Holden (4689, down 18.1 per cent), Kia (4664, up 11.7 per cent) and Volkswagen (4620, up 1.1 per cent) rounded out the top 10.

February was a good month for Isuzu Ute (1822, up 37.4 per cent), Alfa Romeo (77, up 45.3 per cent), LDV (385, up 126.5 per cent), Mini (346, up 24.5 per cent) and Peugeot (210, up 17.3 per cent) – along with Mitsubishi and Honda, as mentioned earlier.

On the other side of the coin, Infiniti's horror year continued (28, down 76.5 per cent). Jaguar (139, down 44 per cent) and Land Rover (973, down 23.8 per cent) both battled, as did Citroen (28, down 39.1 per cent) and Fiat (95, down 36.7 per cent).

As mentioned before, Holden dropped by 18.1 per cent, while Mercedes-Benz shifted 2764 cars for February, down 9.6 per cent on the same time last year.