Industry-first tech goes live in April
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Spanish brand Seat has revealed a new function for its in-car DriveApp – an integrated Shazam music recognition service.

Announced on the first day of Mobile World Congress, the new feature allows users to identify songs on the move "in a completely safe manner".

The function will become operative from April in compatible models via the Seat DriveApp for Android Auto – sorry iPhone users, you'll have to wait.

"For all music lovers, being able to identify songs is going to be at their fingertips. Integrating Shazam will enable us to continue making progress in our goal of delivering maximum safety for our customers and achieving zero road accidents," said Luca de Meo, Seat president.

"Attending the MWC not only allows us to showcase our latest technological breakthroughs, but it also gives us the opportunity to connect and learn from other benchmark companies in the sector and make future scenarios a reality."

The company made a couple of other announcements at the tech-focused event, including the launch of a new XMOBA sub-brand that aims to identify, test, market and invest in projects that contribute to future mobility solutions, along with the exploration of a partnership with the Barcelona Council to turn the iconic city into a 5G technology hub.

XMOBA will commence its operations by "spearheading" two initiatives. The first, dubbed 'justmove', is a new platform that integrates services that allow drivers to reserve and pay for parking, tolls and refuelling.

Meanwhile, the second project involves ridesharing company Respiro – recently acquired by the Seat brand – which will become a wholly-owned new entity.

Finally, Seat used the Mobile World Congress to announce an initiative to make the Spanish city of Barcelona the "5G technology capital".

The project is being promoted by the Catalan government, Barcelona Council and Mobile World Capital to develop 5G technology in a prototype connected vehicle that will be tested next year.

Above: Seat Arona

Seat's announcements this week follow the launch of its new Cupra performance sub-brand, led by a hotted-up version of the Ateca SUV (above).

There are no plans to bring the Spanish brand Down Under, which is owned by the Volkswagen Group, though our friends over in New Zealand are offered the choice. Shame.