Pagani increased its turnover by 29 per cent last year, and it's bringing a special Huayra and Zonda to the Geneva motor show next week to showcase its endless personalisation options.
First cab off the rank is a US-spec Huayra Roadster, finished in a beautiful grey/red/black colour combination.
All exterior panels are finished in exposed carbon-fibre, red pin-striping, while the glossy black alloy wheels house red-painted brake calipers.
Inside, the colour scheme continues. There's exposed carbon-fibre inserts everywhere – including the steering wheel – along with contrasting red stitching and leather quilting.
Also on display in Geneva is a very special Zonda HP Barchetta, one of only three in the world.
The bespoke supercar is finished in blue and black exposed carbon fibre, with a chopped roof and windscreen, a central air scoop, spats on the rear wheel arches, and features revised aerodynamics.
Inside, there's tartan fabric inserts contrasting with ivory leather trim, along with wood inserts on the upper and lower sections of the steering wheel.
It's believed two of the three Zonda HP Barchettas were sold for around US$15 million ($19 million), with the third example kept by founder Horacio Pagani as a 60th birthday present to himself.