Carlos Tavares, CEO of the PSA Group, parent company of Peugeot, Citroen, DS, Opel and Vauxhall, outlined his company's plans for electrified vehicles and the world's second-largest car market.
Speaking at the Automotive News World Congress on the sidelines of the 2018 Detroit motor show, Tavares committed to offering at least one fully-electric or partially-electric version of each of the company's models by 2025.
All up, this will see the company launch 40 electrified vehicles across its five brands.
The PSA Group was not the only automaker to expand its ambitions in the electric and hybrid car sector at this Detroit motor show, with Ford more than doubling its investment in electrified cars from US$4.5 billion to US$11 billion.
Infiniti will also launch an electric car and ePower range-extended hybrid models from 2021.
Above: Michael-Lohscheller, Opel CEO, and Carlos Tavares, PSA Group CEO.
Born in the USA
Tavares also confirmed the company is working on developing models for the US market. American engineers picked up as part of PSA's purchase of Opel from General Motors are working, in Europe, on the first model designed with the US in mind.
The CEO told Reuters, Opel's American engineers will see to it that future US-bound vehicles are not only compliant in a regulatory sense, but will also ensure these cars suit American tastes.
The PSA Group is in the midst of a phased comeback in the US market as part of a 10-year plan. The company began offering mobility services through Free2Move in the US last year, and plans to launch a car sharing program this year using vehicles from other manufacturers.
In the next phase, the company will begin to use its own vehicles for its US mobility services.
Although Tavares refuses to publicly nominate the brand the company will use for its eventual return to the US, he's confident by 2026 the company will be selling its own vehicles through a new type of distribution model.
Closer to home, the company is close announcing a new manufacturing location in south-east Asia.