Aston Martin vice president and chief creative officer, Marek Reichman, told CarAdvice the freedom to develop a super-luxury SUV from scratch will differentiate its design and performance from that of luxo-SUV rivals.
"It’s our platform, therefore it’s our proportion. So it’s not an Audi Q7 with a Bentley face, it’s not a Volkswagen with a Porsche face – I know it [the Cayenne] came out as a Porsche but it started as a VW,” Reichman told CarAdvice.
Controlling every element of the DBX (pictured above in concept form), according to Reichman, will help differentiate it from the burgeoning super-SUV crowd, which will soon include the Lamborghini Urus.
"It’s our architecture, so every millimetre is determined where I want it, where it’s right for vehicle architecture to make it drive, ride and handle beautifully, and have a brilliant internal package.
"Can and will it be beautiful? Yes, because of that proportion. Will it look like an Aston Martin? Yes," Reichman said.
Above: The new Aston Martin Vantage
"Will it look like a DB11? No. Like a Vantage? No. It has its own character as an Aston Martin."
Aston Martin's ability to push its design language will be on full display in upcoming new models, with the Valkyrie showcasing how far it can be pushed.
“You can now see the spread of character. Imagine from DB11 all the way to Valkyrie, because Valkyrie looks like an Aston Martin but it doesn’t look like any other Aston Martin that has ever been. So that’s the breadth we know we can go to, that was the beauty of Valkyrie, it showed us how far we can stretch the DNA.
"If you then go in between that and you say from our customers; ‘what does the new SUV have to be?’
"It’s not DB11, is it more Vantage? No, but it’s sporty and more of a competitor to a Cayenne, so is sporting Valkyrie or Vantage? So, it gives you a fantastic pallet.
"The original sketches were extremes so we dwindled that down to one, and that one product doesn’t look like any of the others, but it has their DNA.”
While all future Astons are likely to look distinct as part of the brand’s second-century plan for seven all-new models, each vehicle will still focus on delivering beautiful proportions.
“Beauty comes from proportion... as forms they are very obvious in their form language as to what they do, it’s very clear that when you see it, that you go ‘wow!’ and that’s exactly what it should be.”
The Aston Martin DBX SUV is scheduled to go on sale in late 2019 or early 2020.