Most Japanese car manufacturers have all found a way to differentiate themselves, Toyota has the reputation for producing bullet-proof cars (although that reputation may currently be slightly bruised), Subaru and Mitsubishi make all-wheel-drive rally inspired sportscars and Nissan makes the grand-daddy of them all, the Nissan GT-R.
Mazda on the other hand has always stuck to its Rotary powered sports cars that have created a unique cult of car enthusiasts. The Mazda RX-8 has come a long way since its introduction in 2003 and its designer Mr Ikuo Maeda is hoping to revive the RX-7.
Maeda was in charge of the RX-8 design but more interestingly his father, who held a similar job at the company was in the charge of the original RX-7.
"I was a real car lover long before I started designing cars, there are lots of car enthusiasts at Mazda, but I think I'm at the top." Maeda said in an interview with AutoNews.
The designer is known internally as "Speedy" for his performance on the race track in his Mazda MX-5 and Lotus Elise. The man was also behind the current generation Mazda2 but his big ambition is to bring back the RX-7.
"I do have a strong yearning to revive the RX-7 during my tenure but in order for that to happen, we need the U.S. economy to come back, first and foremost." Maeda said.