Chevrolet has treated the 2018 Traverse to a surf-oriented makeover ahead of the 2017 SEMA show in Las Vegas later this month.
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Designed to showcase what owners can create using the GM accessories catalogue, the 'Traverse SUP' is an SUV dedicated to stand-up paddleboarding.

On the outside, it rides on 20-inch alloy wheels finished in black to match the new grille and badges.

There are side steps for easier entry into the high-riding cabin, along with a cargo liner and all-weather floor mats. The paddleboard is housed in a Thule rack for easy access.

Not exactly pulse-raising stuff, then, but all eminently practical if you’re spending lots of time in the sun, surf and sand.

Beyond the dealer-fit accessories, there are wave-inspired graphics running along the side of the Traverse, in addition to yellow stripes.

The blacked-out body trims and fog-light bezels are both unique to the SEMA show car, as are the dark grey trim pieces scattered around the body.

Although we’re getting the smaller GMC Acadia (badged as a Holden, of course) in Australia, the larger Traverse is a US-only proposition at the moment. Power comes from a choice of two engines: a 190kW/400Nm turbocharged four-cylinder, or a naturally-aspirated V6 with 227kW and 351Nm.

The SUP concept is one of 20 Chevrolet vehicles set to feature at SEMA this year. Most are designed to highlight factory-approved accessories, so don't expect any Hyundai or Kia-style madness.