Mercedes-Benz will celebrate 50 years of its high performance AMG brand at this year’s Motorclassica in Melbourne this weekend, 13-15 October.
Mercedes will celebrate the milestone with a special display featuring the sublime Mercedes-AMG GT R, an AMG E63 s and the popular AMG C63. Additionally, Mercedes-Benz has teased it will reveal a never-before-seen car on the event’s opening night.
AMG traces its origins back to 1967 when it opened for business as an engine tuner with a focus on motorsport. The tuning house rose to prominence and gained the automotive world’s attention in 1971 when it took a Mercedes-Benz 300 SEL and fettled its standard 6.3-litre V8 engine into a monster 6.8-litre. Dubbed the ‘Red Pig’, the car from the relatively unknown turning house went on to finish second outright in the gruelling Spa 24-hour race. A legend was born.
Today, Mercedes-AMG is a wholly-owned division of Mercedes-Benz responsible for some of the world’s most desirable cars, with the recently revealed hyper car, the 745kW hybrid ‘Project One’ at the top of the AMG food chain.
Visitors to Motorclassica will have the opportunity to test drive a variety of Mercedes-Benz vehicles with the German manufacturer again hosting its popular Drive Experience programme, conducted on a short course adjacent to the Royal Exhibition Building.
MORE: Everything Mercedes-AMG